The Marketing of Ideas

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Abstract

We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.
OriginalsprogEngelsk
TidsskriftNyhedsbrevet om Forbrugeradfærd
Udgave nummer36
Sider (fra-til)2-7
Antal sider6
ISSN2246-2562
StatusUdgivet - 2021

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