The Marketing of Ideas

Henrik Johannsen Duus

The Marketing of Ideas

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning

Abstrakt

We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.

Originalsprog	Engelsk
Tidsskrift	Nyhedsbrevet om Forbrugeradfærd
Udgave nummer	36
Sider (fra-til)	2-7
Antal sider	6
ISSN	2246-2562
Status	Udgivet - 2021

Adgang til dokumentet

https://rauli.cbs.dk/index.php/ffa/article/view/6407/6930Licens: Ikke-specificeret

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Persistent link

Citationsformater

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title = "The Marketing of Ideas",

abstract = "We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.",

author = "Duus, {Henrik Johannsen}",

year = "2021",

language = "English",

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AB - We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.

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SN - 2246-2562

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