Abstract
We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.
Originalsprog | Engelsk |
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Tidsskrift | Nyhedsbrevet om Forbrugeradfærd |
Udgave nummer | 36 |
Sider (fra-til) | 2-7 |
Antal sider | 6 |
ISSN | 2246-2562 |
Status | Udgivet - 2021 |