The Map Is Not the Territory: A Notion on Customer Journeys and Touchpoints in a Digital Age

Rune Thorbjørn Clausen; Signe Mørk Madsen; Mogens Bjerre

The Map Is Not the Territory: A Notion on Customer Journeys and Touchpoints in a Digital Age

Rune Thorbjørn Clausen, Signe Mørk Madsen, Mogens Bjerre

Institut for Afsætningsøkonomi

Professionshøjskolen VIA University College

Publikation: Bog/antologi/afhandling/rapport › Rapport › Forskning

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Abstract

This research project is carried out under the Lifestyle and Design Cluster and Innovation Network under the Ministry of Higher Education and Science. In the project, representatives from Copenhagen Business School, Aarhus University and VIA Design collaborate towards an understanding of digital commerce and the increasingly digital customers in the lifestyle industry both B2C and B2B. This report is the result of collaborations between VIA University College and Copenhagen Business School.

Originalsprog	Engelsk

Udgivelsessted	Herning
Forlag	Lifestyle & Design Cluster
Antal sider	14
Status	Udgivet - jan. 2022

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