The Link Between Brand Management and Product Development at the Corporate Management Level

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2002
StatusUdgivet - 2002
BegivenhedThe 9th International product development management conference, Ecole de Mines - Sofia Antipolig, Frankrig
Varighed: 27 maj 200228 maj 2002
Konferencens nummer: 9

Konference

KonferenceThe 9th International product development management conference, Ecole de Mines
Nummer9
LandFrankrig
BySofia Antipolig
Periode27/05/200228/05/2002

Bibliografisk note

Opstilling: 658.624 tol
Løbe nr.: 026183

Emneord

  • Produktudvikling
  • Brand management
  • Dagligvarehandel

Citationsformater