The Link Between Brand Management and Product Development at the Corporate Management Level

Karin Tollin

The Link Between Brand Management and Product Development at the Corporate Management Level

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2002
Status	Udgivet - 2002
Begivenhed	The 9th International product development management conference, Ecole de Mines - Sofia Antipolig, Frankrig Varighed: 27 maj 2002 → 28 maj 2002 Konferencens nummer: 9

Konference

Konference	The 9th International product development management conference, Ecole de Mines
Nummer	9
Land/Område	Frankrig
By	Sofia Antipolig
Periode	27/05/2002 → 28/05/2002

Bibliografisk note

Opstilling: 658.624 tol
Løbe nr.: 026183

Emneord

Produktudvikling
Brand management
Dagligvarehandel

Handle.net

Persistent link

Citationsformater

@conference{cc986e308eb811dba124000ea68e967b,

title = "The Link Between Brand Management and Product Development at the Corporate Management Level",

keywords = "Produktudvikling, Brand management, Dagligvarehandel",

author = "Karin Tollin",

note = "Opstilling: 658.624 tol L{\o}be nr.: 026183; The 9th International product development management conference, Ecole de Mines ; Conference date: 27-05-2002 Through 28-05-2002",

year = "2002",

language = "English",

}

TY - CONF

T1 - The Link Between Brand Management and Product Development at the Corporate Management Level

AU - Tollin, Karin

N1 - Conference code: 9

PY - 2002

Y1 - 2002

KW - Produktudvikling

KW - Brand management

KW - Dagligvarehandel

M3 - Paper

T2 - The 9th International product development management conference, Ecole de Mines

Y2 - 27 May 2002 through 28 May 2002

ER -