The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

    OriginalsprogEngelsk
    TitelCorporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
    RedaktørerMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School Press
    Publikationsdato2005
    Sider127-149
    ISBN (Trykt)8763099640
    StatusUdgivet - 2005

    Emneord

    • Branding
    • Corporate branding
    • Non-profit organisationer

    Citer dette

    Csaba, F. F. (2005). The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places. I M. Schultz, Y. M. Antorini, & F. F. Csaba (red.), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding (s. 127-149). Frederiksberg: Copenhagen Business School Press.
    Csaba, Fabian F. / The Limits of Corporate Branding : The Application of Branding to Non-Profit Organizations and Places. Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. red. / Majken Schultz ; Yun Mi Antorini ; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press, 2005. s. 127-149
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    Csaba, FF 2005, The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places. i M Schultz, YM Antorini & FF Csaba (red), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. Copenhagen Business School Press, Frederiksberg, s. 127-149.

    The Limits of Corporate Branding : The Application of Branding to Non-Profit Organizations and Places. / Csaba, Fabian F.

    Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. red. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press, 2005. s. 127-149.

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

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    Csaba FF. The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places. I Schultz M, Antorini YM, Csaba FF, red., Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. Frederiksberg: Copenhagen Business School Press. 2005. s. 127-149