@inbook{eb189ea0c01f11db9769000ea68e967b,
title = "The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places",
keywords = "Branding, Corporate branding, Non-profit organisationer",
author = "Csaba, {Fabian F.}",
year = "2005",
language = "English",
isbn = "8763099640",
pages = "127--149",
editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",
booktitle = "Corporate Branding, Purpose/People/Process",
publisher = "Copenhagen Business School Press",
address = "Denmark",
}