The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places

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    OriginalsprogEngelsk
    TitelCorporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
    RedaktørerMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    UdgivelsesstedFrederiksberg
    ForlagCopenhagen Business School Press
    Publikationsdato2005
    Sider127-149
    ISBN (Trykt)8763099640
    StatusUdgivet - 2005

    Emneord

    • Branding
    • Corporate branding
    • Non-profit organisationer

    Citationsformater