TY - JOUR
T1 - The Leader’s Strategic Mindset
T2 - A Key Factor for AI Success
AU - Rydén, Pernille
AU - Ringberg, Torsten
AU - El Sawy, Omar A.
PY - 2023
Y1 - 2023
N2 - Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.
AB - Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.
U2 - 10.1177/2694105820230301009
DO - 10.1177/2694105820230301009
M3 - Journal article
VL - 3
SP - 54
EP - 63
JO - Management and Business Review
JF - Management and Business Review
IS - 1&2
ER -