The Intersection between Business Model and Modularity: An Overview of the Literature

Goal: To analyse the intersection between the constructs of modularity and business model in the literature.Design/Methodology/Approach: Quantitative and Qualitative approaches were utilized through bibliometric analysis and systematic literature review. A bibliometric analysis in-corporates keywords, co-citation, and country co-authorship networks generated using VosViewer Software. The research in the databases was carried out in June 2018.Results: The intersection of modularity and business model is a rather recent study topic in the literature with a small number of articles published up to 2018. Although the con-cept of modularity has been widely discussed in terms of product, process and organiza-tional levels, recent developments point to the application of this concept to services and business models.Limitations: The main limitation refers to the sampling process that incorporated articles extracted from ISI Web of Science Core Collection only.Practical implications: For practice, it provides companies with insights on how business model and modularity may be applied to multiple domains and can eventually contribute to firm performance and business model innovation.Originality/Value: The originality of the article lies in providing a panorama of the litera-ture on the intersection of business model and modularity in order to identify the main research trends.