The Insentience of Brand Equity: Two Studies of Consciousness and Brands

Thomas Z. Ramsøy, Martin Skov

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

OriginalsprogEngelsk
Publikationsdato2010
Antal sider1
StatusUdgivet - 2010
BegivenhedThe 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Danmark
Varighed: 31 maj 2010 → 1 jun. 2010

Konference

KonferenceThe 2010 NeuroPsychoEconomics Conference / CoNEcs
LokationCopenhagen Business School
Land/OmrådeDanmark
ByKøbenhavn
Periode31/05/2010 → 01/06/2010

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