The Insentience of Brand Equity: Two Studies of Consciousness and Brands

Thomas Z. Ramsøy, Martin Skov

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2010
Antal sider1
StatusUdgivet - 2010
BegivenhedThe 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Danmark
Varighed: 31 maj 20101 jun. 2010

Konference

KonferenceThe 2010 NeuroPsychoEconomics Conference / CoNEcs
LokationCopenhagen Business School
Land/OmrådeDanmark
ByKøbenhavn
Periode31/05/201001/06/2010

Citationsformater