The Influence of Stakeholder Involvement on the Effectiveness of Place Branding

Erik-Hans Klijn, Jasper Eshuis, Erik Braun

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

The assumption in the governance literature is that stakeholder involvement enhances the chances of success of governance processes. Place branding has a strong governance character in that it involves many different actors and the government is one of the parties in the branding process. This article draws on survey data acquired from professionals involved in city marketing and branding in the Netherlands to analyse whether stakeholder involvement leads to a clearer brand concept and increased effectiveness of city brands in terms of attracting target groups. The analysis shows that involving stakeholders does make a difference and has positive effects on the clarity of the brand concept.
OriginalsprogEngelsk
TidsskriftPublic Management Review
Vol/bind14
Udgave nummer4
Sider (fra-til)499-519
Antal sider21
ISSN1471-9037
DOI
StatusUdgivet - 2012
Udgivet eksterntJa

Emneord

  • Branding
  • Stakeholder involvement
  • City marketing
  • Place branding
  • Brand

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