The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

Torben Hansen, Suzanne C. Beckmann

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2007
Antal sider	20
Status	Udgivet - 2007
Begivenhed	The 5th International Conference on Business - Athen, Grækenland Varighed: 2 jul. 2007 → 5 jul. 2007 Konferencens nummer: 5

Konference	The 5th International Conference on Business
Nummer	5
Land/Område	Grækenland
By	Athen
Periode	02/07/2007 → 05/07/2007

Løbenummer: 075456
Sider: 1-20

Emneord

@conference{8bc867a08eaf11dcac24000ea68e967b,

title = "The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy",

keywords = "Judgment, emotion, scent, willingness to buy, udenforomr{\aa}de",

author = "Torben Hansen and Beckmann, {Suzanne C.}",

note = "L{\o}benummer: 075456 Sider: 1-20; The 5th International Conference on Business ; Conference date: 02-07-2007 Through 05-07-2007",

year = "2007",

language = "English",

}

TY - CONF

T1 - The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

AU - Hansen, Torben

AU - Beckmann, Suzanne C.

N1 - Conference code: 5

PY - 2007

Y1 - 2007

KW - Judgment

KW - emotion

KW - scent

KW - willingness to buy

KW - udenforområde

M3 - Paper

T2 - The 5th International Conference on Business

Y2 - 2 July 2007 through 5 July 2007

ER -