The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

Torben Hansen, Suzanne C. Beckmann

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2007
Antal sider20
StatusUdgivet - 2007
BegivenhedThe 5th International Conference on Business - Athen, Grækenland
Varighed: 2 jul. 20075 jul. 2007
Konferencens nummer: 5

Konference

KonferenceThe 5th International Conference on Business
Nummer5
LandGrækenland
ByAthen
Periode02/07/200705/07/2007

Bibliografisk note

Løbenummer: 075456
Sider: 1-20

Emneord

  • Judgment
  • emotion
  • scent
  • willingness to buy
  • udenforområde

Citationsformater