The ‘Indianisation of Switzerland'

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Abstrakt

The objective of this paper is to explore how Indian popular culture contributes to the ‘Indianisation of Switzerland’ and transforms place-making strategies in the Interlaken region. Popular Bollywood representations of contemporary, cosmopolitanized consumer cultures greatly affect the imaginaries and dreams of resident and diasporic Indians (Monteneiro 2014; Dudrah 2012). Also, Indian films featuring European locations are increasingly shaping the travel choices of 12 million Indian travellers heading for international destinations (Josiam et al. 2015). As such, Bollywood productions embed mobile capital in new ways and alter the situatedness of established European destinations. This contribution explores the complex mechanisms through which places’ relational assets are mobilized by nonwestern popular culture.
OriginalsprogEngelsk
Publikationsdato2016
Antal sider10
StatusUdgivet - 2016
Udgivet eksterntJa
BegivenhedInternational Tourism and Media Conference - Campus Helsingborg, Lunds Universitet, Helsingborg, Sverige
Varighed: 24 aug. 201626 aug. 2016
http://www.ism.lu.se/en/itam-conference/the-seventh-international-tourism-and-media-itam-conference

Konference

KonferenceInternational Tourism and Media Conference
LokationCampus Helsingborg, Lunds Universitet
Land/OmrådeSverige
ByHelsingborg
Periode24/08/201626/08/2016
Internetadresse

Citationsformater