The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships

Torsten Ringberg, Susan Gupta

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Business and Industrial Marketing
Vol/bind24
Sider (fra-til)607-626
ISSN0885-8624
DOI
StatusUdgivet - 2003
Udgivet eksterntJa

Citer dette

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The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships. / Ringberg, Torsten; Gupta, Susan.

I: Journal of Business and Industrial Marketing, Bind 24, 2003, s. 607-626.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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