The Impact Of Top Management On B2B Firms’ Marketing Capability

Jens Geersbro, Thomas Ritter

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 41st EMAC Annual Conference
RedaktørerPaulo Rita
Antal sider7
UdgivelsesstedBrussels
ForlagEuropean Marketing Academy. EMAC
Publikationsdato2012
ISBN (Trykt)9789897320040
StatusUdgivet - 2012
BegivenhedThe 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal
Varighed: 22 maj 201225 maj 2012
Konferencens nummer: 41
http://www.emac2012.org/r/home

Konference

KonferenceThe 41th EMAC Annual Conference 2012
Nummer41
LokationISCTE Business School
LandPortugal
ByLisbon
Periode22/05/201225/05/2012
Internetadresse
NavnProceedings of the European Marketing Academy
ISSN2709-1589

Bibliografisk note

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