The Impact of Product and Service Modularity on Servitization Strategy

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

Abstrakt

Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.
OriginalsprogEngelsk
Publikationsdato2014
Antal sider1
StatusUdgivet - 2014
Begivenhed2014 INFORMS Annual Meeting: Bridging Data and Decisions - Hilton San Francisco, San Francisco, USA
Varighed: 9 nov. 201412 nov. 2014
http://meetings2.informs.org/sanfrancisco2014/index.php

Konference

Konference2014 INFORMS Annual Meeting
LokationHilton San Francisco
LandUSA
BySan Francisco
Periode09/11/201412/11/2014
Internetadresse

Citationsformater