The Impact of Brand Consensus on Board Reponse: Do homogeneous Brand Associations Benefit the Brand?

Oliver Koll, Sylvia von Wallpach, Sophia Platzgummer

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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OriginalsprogEngelsk
TitelProceedings of the 41st EMAC Annual Conference
RedaktørerPaulo Rita
Antal sider7
Udgivelses stedLisbon
ForlagEMAC
Publikationsdato2012
ISBN (Trykt)9789897320040
StatusUdgivet - 2012
BegivenhedThe 41th EMAC Annual Conference 2012 - ISCTE Business School, Lisbon, Portugal
Varighed: 22 maj 201225 maj 2012
Konferencens nummer: 41
http://www.emac2012.org/r/home

Konference

KonferenceThe 41th EMAC Annual Conference 2012
Nummer41
LokationISCTE Business School
LandPortugal
ByLisbon
Periode22/05/201225/05/2012
Internetadresse

Citationsformater

Koll, O., von Wallpach, S., & Platzgummer, S. (2012). The Impact of Brand Consensus on Board Reponse: Do homogeneous Brand Associations Benefit the Brand? I P. Rita (red.), Proceedings of the 41st EMAC Annual Conference EMAC.