The Generative Archetypes of Idea Work

Michel Avital, Wietske van Osch

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    Anyone who engages with ideas in the context of everyday work is engaged in idea work. Building on Jung’s psychological theory of types, we theorize about the fundamental processes underlying one’s generative capacity, and in turn, one’s ability to generate ideas and engage effectively in idea work. Moreover, we provide further insights regarding creativity and innovation in everyday work practices as well as discuss considerations for the design of environments and tools that are conducive to idea work.
    TitelOrganizational Generativity : The Appreciative Inquiry Summit and a Scholarship of Transformation
    RedaktørerDavid L. Cooperrider, Danielle P. Zandee, Lindsey N. Godwin, Michel Avital, Brodie Boland
    Udgivelses stedBingley
    ForlagEmerald Group Publishing
    ISBN (Trykt)9781848554887
    ISBN (Elektronisk)9781781903308
    StatusUdgivet - 2013
    NavnAdvances in Appreciative Inquiry


    Avital, M., & Osch, W. V. (2013). The Generative Archetypes of Idea Work. I D. L. Cooperrider, D. P. Zandee, L. N. Godwin, M. Avital, & B. Boland (red.), Organizational Generativity: The Appreciative Inquiry Summit and a Scholarship of Transformation (s. 115-133). Emerald Group Publishing. Advances in Appreciative Inquiry, Bind. 4