The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy

Camilla Barbarossa; Patrick de Pelsmacker; Suzanne C. Beckmann; Ingrid Moons; Wencke Gwozdz

doi:10.4018/978-1-4666-8262-7.ch007

The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy

Camilla Barbarossa, Patrick de Pelsmacker, Suzanne C. Beckmann, Ingrid Moons, Wencke Gwozdz

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Abstract

In this chapter we propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn influence the attitude towards electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark, Belgium and Italy. Results show that the three countries differ in the way they develop positive attitudes and intentions towards the electric car on the basis of their green self-identity. In Denmark, GSI strongly and directly leads to positive attitudes. In Belgium, ATT is mainly formed through the development of a strong EC. In Italy, MO plays a dominant role in the development of positive attitudes. We suggest explanations using Hofstede's values framework.

Originalsprog	Engelsk
Titel	Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Redaktører	Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu
Antal sider	20
Udgivelsessted	Hershey, PA
Forlag	Idea Group Publishing
Publikationsdato	2015
Sider	126-145
Kapitel	7
ISBN (Trykt)	9781466682627, 1466682620
ISBN (Elektronisk)	9781466682634
DOI	https://doi.org/10.4018/978-1-4666-8262-7.ch007
Status	Udgivet - 2015

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Barbarossa, C., de Pelsmacker, P., Beckmann, S. C., Moons, I., & Gwozdz, W. (2015). The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy. I J. M. Alcántara-Pilar, S. D. Barrio-García, E. Crespo-Almendros, & L. Porcu (red.), Analyzing the Cultural Diversity of Consumers in the Global Marketplace (s. 126-145). Idea Group Publishing. https://doi.org/10.4018/978-1-4666-8262-7.ch007

Barbarossa, Camilla ; de Pelsmacker, Patrick ; Beckmann, Suzanne C. et al. / The Formation of Usage Intention of Electric Cars : A Comparative Study of Denmark, Belgium, and Italy. Analyzing the Cultural Diversity of Consumers in the Global Marketplace. red. / Juan Miguel Alcántara-Pilar ; Salvador del Barrio-García ; Esmeralda Crespo-Almendros ; Lucia Porcu. Hershey, PA : Idea Group Publishing, 2015. s. 126-145

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abstract = "In this chapter we propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn influence the attitude towards electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark, Belgium and Italy. Results show that the three countries differ in the way they develop positive attitudes and intentions towards the electric car on the basis of their green self-identity. In Denmark, GSI strongly and directly leads to positive attitudes. In Belgium, ATT is mainly formed through the development of a strong EC. In Italy, MO plays a dominant role in the development of positive attitudes. We suggest explanations using Hofstede's values framework.",

author = "Camilla Barbarossa and {de Pelsmacker}, Patrick and Beckmann, {Suzanne C.} and Ingrid Moons and Wencke Gwozdz",

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Barbarossa, C, de Pelsmacker, P, Beckmann, SC, Moons, I & Gwozdz, W 2015, The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy. i JM Alcántara-Pilar, SD Barrio-García, E Crespo-Almendros & L Porcu (red), Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Idea Group Publishing, Hershey, PA, s. 126-145. https://doi.org/10.4018/978-1-4666-8262-7.ch007

The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy. / Barbarossa, Camilla; de Pelsmacker, Patrick; Beckmann, Suzanne C. et al.
Analyzing the Cultural Diversity of Consumers in the Global Marketplace. red. / Juan Miguel Alcántara-Pilar; Salvador del Barrio-García; Esmeralda Crespo-Almendros; Lucia Porcu. Hershey, PA: Idea Group Publishing, 2015. s. 126-145.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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T2 - A Comparative Study of Denmark, Belgium, and Italy

AU - Barbarossa, Camilla

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AU - Moons, Ingrid

AU - Gwozdz, Wencke

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AB - In this chapter we propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn influence the attitude towards electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark, Belgium and Italy. Results show that the three countries differ in the way they develop positive attitudes and intentions towards the electric car on the basis of their green self-identity. In Denmark, GSI strongly and directly leads to positive attitudes. In Belgium, ATT is mainly formed through the development of a strong EC. In Italy, MO plays a dominant role in the development of positive attitudes. We suggest explanations using Hofstede's values framework.

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Barbarossa C, de Pelsmacker P, Beckmann SC, Moons I, Gwozdz W. The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy. I Alcántara-Pilar JM, Barrio-García SD, Crespo-Almendros E, Porcu L, red., Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: Idea Group Publishing. 2015. s. 126-145 doi: 10.4018/978-1-4666-8262-7.ch007