The Formation of Brand Reputation: A Stakeholder Perspective

Sylvia von Wallpach; Oliver Koll

The Formation of Brand Reputation: A Stakeholder Perspective

Universität Innsbruck

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. 24-25th April 2007
Udgivelsessted	Birmingham
Forlag	University of Birmingham Press
Publikationsdato	2007
Kapitel	7.1
Status	Udgivet - 2007
Udgivet eksternt	Ja
Begivenhed	The 3rd Thought Leaders International Conference on Brand Management 2007 - Birmingham Business School, Birmingham, Storbritannien Varighed: 24 apr. 2007 → 25 apr. 2007 Konferencens nummer: 3 http://www.bcu.ac.uk/bcbs

Konference

Konference	The 3rd Thought Leaders International Conference on Brand Management 2007
Nummer	3
Lokation	Birmingham Business School
Land/Område	Storbritannien
By	Birmingham
Periode	24/04/2007 → 25/04/2007
Internetadresse	http://www.bcu.ac.uk/bcbs

Handle.net

Persistent link

Citationsformater

@inproceedings{bc8931db52e54da7833a022d828cdef6,

title = "The Formation of Brand Reputation: A Stakeholder Perspective",

author = "{von Wallpach}, Sylvia and Oliver Koll",

year = "2007",

language = "English",

booktitle = "Proceedings of the Thought Leaders International Conference on Brand Management",

publisher = "University of Birmingham Press",

address = "United Kingdom",

note = "The 3rd Thought Leaders International Conference on Brand Management 2007 ; Conference date: 24-04-2007 Through 25-04-2007",

url = "http://www.bcu.ac.uk/bcbs",

}

von Wallpach, S & Koll, O 2007, The Formation of Brand Reputation: A Stakeholder Perspective. i Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . University of Birmingham Press, Birmingham, The 3rd Thought Leaders International Conference on Brand Management 2007, Birmingham, Storbritannien, 24/04/2007.

The Formation of Brand Reputation: A Stakeholder Perspective. / von Wallpach, Sylvia; Koll, Oliver.
Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham: University of Birmingham Press, 2007.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - The Formation of Brand Reputation

T2 - The 3rd Thought Leaders International Conference on Brand Management 2007

AU - von Wallpach, Sylvia

AU - Koll, Oliver

N1 - Conference code: 3

PY - 2007

Y1 - 2007

M3 - Article in proceedings

BT - Proceedings of the Thought Leaders International Conference on Brand Management

PB - University of Birmingham Press

CY - Birmingham

Y2 - 24 April 2007 through 25 April 2007

ER -