The Formation of Brand Reputation: A Stakeholder Perspective

Sylvia von Wallpach, Oliver Koll

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. 24-25th April 2007
UdgivelsesstedBirmingham
ForlagUniversity of Birmingham Press
Publikationsdato2007
Kapitel7.1
StatusUdgivet - 2007
Udgivet eksterntJa
BegivenhedThe 3rd Thought Leaders International Conference on Brand Management 2007 - Birmingham Business School, Birmingham, Storbritannien
Varighed: 24 apr. 200725 apr. 2007
Konferencens nummer: 3
http://www.bcu.ac.uk/bcbs

Konference

KonferenceThe 3rd Thought Leaders International Conference on Brand Management 2007
Nummer3
LokationBirmingham Business School
LandStorbritannien
ByBirmingham
Periode24/04/200725/04/2007
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citationsformater