The Falling Rate of Enjoyment

Consumer Capitalism and Compulsive Buying Disorder

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

The article explores the relation between consumer capitalism and Compulsive Buying Disorder. A theoretical approach to the study of consumption and enjoyment is developed using Baudrillard and Lacan, and existing literature on compulsive buying is reviewed using the theory. It is argued that enjoyment plays a crucial role when symbolic identity is created through consumption of commodities with certain sign-values. In order for the consumer to redeem the commodity’s sign-value she must be able to enjoy its use-value. The compulsive buyer lacks this ability to enjoy, causing a fundamental disturbance in her identity as consumer. The analysis of Compulsive Buying Disorder is
furthermore applied in diagnosing the role of enjoyment in contemporary consumer capitalism.
OriginalsprogEngelsk
TidsskriftEphemera: Theory & politics in organization
Vol/bind14
Udgave nummer2
Sider (fra-til)197-220
ISSN1473-2866
StatusUdgivet - 2014

Citer dette

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The Falling Rate of Enjoyment : Consumer Capitalism and Compulsive Buying Disorder. / Presskorn-Thygesen, Thomas; Bjerg, Ole.

I: Ephemera: Theory & politics in organization, Bind 14, Nr. 2, 2014, s. 197-220.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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AB - The article explores the relation between consumer capitalism and Compulsive Buying Disorder. A theoretical approach to the study of consumption and enjoyment is developed using Baudrillard and Lacan, and existing literature on compulsive buying is reviewed using the theory. It is argued that enjoyment plays a crucial role when symbolic identity is created through consumption of commodities with certain sign-values. In order for the consumer to redeem the commodity’s sign-value she must be able to enjoy its use-value. The compulsive buyer lacks this ability to enjoy, causing a fundamental disturbance in her identity as consumer. The analysis of Compulsive Buying Disorder is furthermore applied in diagnosing the role of enjoyment in contemporary consumer capitalism.

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