The Employee-Customer-Profit Chain: Measuring and Understanding the Links

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Originalsprog	Engelsk
Titel	Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal
Publikationsdato	2002
Sider	6
Status	Udgivet - 2002
Begivenhed	The 31th Annual Conference of the European Marketing Academy. EMAC 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal Varighed: 28 maj 2002 → 31 maj 2002 Konferencens nummer: 31

Konference	The 31th Annual Conference of the European Marketing Academy. EMAC 2002
Nummer	31
Lokation	University of Minho, School of Economics & Management
Land/Område	Portugal
By	Braga
Periode	28/05/2002 → 31/05/2002

Emneord

@inproceedings{f94a51a0c02211db9769000ea68e967b,

title = "The Employee-Customer-Profit Chain: Measuring and Understanding the Links",

keywords = "Kundeloyalitet, Medarbejderloyalitet, medarbejder-kunde-l{\o}nsomhedesk{\ae}der, Radisson SAS Hotels",

author = "Lars Gr{\o}nholdt and Anne Martensen",

year = "2002",

language = "English",

pages = "6",

booktitle = "Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal",

note = "The 31th Annual Conference of the European Marketing Academy. EMAC 2002 ; Conference date: 28-05-2002 Through 31-05-2002",

}

TY - GEN

T1 - The Employee-Customer-Profit Chain

T2 - The 31th Annual Conference of the European Marketing Academy. EMAC 2002

AU - Grønholdt, Lars

AU - Martensen, Anne

N1 - Conference code: 31

PY - 2002

Y1 - 2002

KW - Kundeloyalitet

KW - Medarbejderloyalitet

KW - medarbejder-kunde-lønsomhedeskæder

KW - Radisson SAS Hotels

M3 - Article in proceedings

SP - 6

BT - Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal

Y2 - 28 May 2002 through 31 May 2002

ER -