The Employee-Customer-Profit Chain: Measuring and Understanding the Links

Lars Grønholdt, Anne Martensen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelProceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal
Publikationsdato2002
Sider6
StatusUdgivet - 2002
BegivenhedThe 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal
Varighed: 28 maj 200231 maj 2002
Konferencens nummer: 31

Konference

KonferenceThe 31th EMAC Annual Conference 2002
Nummer31
LokationUniversity of Minho, School of Economics & Management
Land/OmrådePortugal
ByBraga
Periode28/05/200231/05/2002

Emneord

  • Kundeloyalitet
  • Medarbejderloyalitet
  • medarbejder-kunde-lønsomhedeskæder
  • Radisson SAS Hotels

Citationsformater