The Embodied Simulation of Verticality

Massimiliano Ostinelli, David Luna, Torsten Ringberg

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

Abstrakt

The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
OriginalsprogEngelsk
TidsskriftAdvances in Consumer Research
Vol/bind43
Sider (fra-til)656-657
Antal sider2
ISSN0098-9258
StatusUdgivet - 2015
Begivenhed46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, USA
Varighed: 1 okt. 20154 okt. 2015
Konferencens nummer: 46
http://www.acrweb.org

Konference

Konference46th Annual Conference of the Association for Consumer Research. ACR 2015
Nummer46
LokationHilton New Orleans Riverside
LandUSA
ByNew Orleans
Periode01/10/201504/10/2015
Internetadresse

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