The Embodied Simulation of Verticality

Massimiliano Ostinelli, David Luna, Torsten Ringberg

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

Abstrakt

The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
OriginalsprogEngelsk
TidsskriftAdvances in Consumer Research
Vol/bind43
Sider (fra-til)656-657
Antal sider2
ISSN0098-9258
StatusUdgivet - 2015

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