The Embodied Simulation of Verticality

Massimiliano Ostinelli; David Luna; Torsten Ringberg

The Embodied Simulation of Verticality

Massimiliano Ostinelli, David Luna, Torsten Ringberg

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review

Abstract

The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.

Originalsprog	Engelsk
Tidsskrift	Advances in Consumer Research
Vol/bind	43
Sider (fra-til)	656-657
Antal sider	2
ISSN	0098-9258
Status	Udgivet - 2015
Begivenhed	46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, USA Varighed: 1 okt. 2015 → 4 okt. 2015 Konferencens nummer: 46 http://www.acrweb.org

Konference

Konference	46th Annual Conference of the Association for Consumer Research. ACR 2015
Nummer	46
Lokation	Hilton New Orleans Riverside
Land/Område	USA
By	New Orleans
Periode	01/10/2015 → 04/10/2015
Internetadresse	http://www.acrweb.org

Handle.net

Persistent link

Citationsformater

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title = "The Embodied Simulation of Verticality",

abstract = "The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.",

author = "Massimiliano Ostinelli and David Luna and Torsten Ringberg",

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language = "English",

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journal = "Advances in Consumer Research",

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TY - ABST

T1 - The Embodied Simulation of Verticality

AU - Ostinelli, Massimiliano

AU - Luna, David

AU - Ringberg, Torsten

N1 - Conference code: 46

PY - 2015

Y1 - 2015

N2 - The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.

AB - The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.

M3 - Conference abstract in journal

SN - 0098-9258

VL - 43

SP - 656

EP - 657

JO - Advances in Consumer Research

JF - Advances in Consumer Research

T2 - 46th Annual Conference of the Association for Consumer Research. ACR 2015

Y2 - 1 October 2015 through 4 October 2015

ER -