The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures

Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Advertising
Vol/bind	25
Udgave nummer	4
Sider (fra-til)	431-446
ISSN	0265-0487
Status	Udgivet - 2006

Emneord

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title = "The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures",

keywords = "Reklameeffekt, Reklame-TV, TV-reklamer",

author = "Flemming Hansen and Olsen, {J{\o}rgen Kai} and Steen Lundsteen",

year = "2006",

language = "English",

volume = "25",

pages = "431--446",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Routledge",

number = "4",

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TY - JOUR

T1 - The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures

AU - Hansen, Flemming

AU - Olsen, Jørgen Kai

AU - Lundsteen, Steen

PY - 2006

Y1 - 2006

KW - Reklameeffekt

KW - Reklame-TV

KW - TV-reklamer

M3 - Journal article

SN - 0265-0487

VL - 25

SP - 431

EP - 446

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 4

ER -