The Effects of Customer Voice on Hotel Performance

A. George Assaf, Alexander Josiassen, Ljubica Knežević Cvelbar, Linda Woo

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Abstrakt

This paper investigates the effects of two critical customer voice variables on hotel performance. Specifically, the research provides a customer equity model in which the influences of both customer satisfaction and complaints are considered. The impact of the customer voice variables on hotel performance is investigated while considering the potential for moderating effects by hotel size and star rating. We use a more robust approach to measure firm performance than is traditionally used in satisfaction-performance studies. Finally the paper reports on the results of these investigations and outlines implications for both theory and practice.
OriginalsprogEngelsk
TidsskriftInternational Journal of Hospitality Management
Vol/bind44
Sider (fra-til)77-83
Antal sider7
ISSN0278-4319
DOI
StatusUdgivet - jan. 2015

Emneord

  • Hotel performance
  • Customer satisfaction
  • Customer complaints
  • Equity model

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