Originalsprog | Engelsk |
---|---|
Titel | The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference |
Redaktører | Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter |
Antal sider | 7 |
Udgivelsessted | Frederiksberg |
Forlag | Department of Marketing. CBS |
Publikationsdato | 2010 |
ISBN (Trykt) | 9788792569011 |
Status | Udgivet - 2010 |
The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach
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Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review