The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Lars Grønholdt

The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Lars Grønholdt

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
Redaktører	Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Antal sider	7
Udgivelsessted	Frederiksberg
Forlag	Department of Marketing. CBS
Publikationsdato	2010
ISBN (Trykt)	9788792569011
Status	Udgivet - 2010

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@inproceedings{60be8a212e6a4342b68ecdd6abf6be98,

title = "The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach",

author = "Lars Gr{\o}nholdt",

year = "2010",

language = "English",

isbn = "9788792569011",

editor = "{ Beckmann}, {Susanne C.} and Ringberg, {Torsten } and Ritter, {Thomas }",

booktitle = "The Six Senses",

publisher = "Department of Marketing. CBS",

address = "Denmark",

}

The Effectiveness of Radio Advertising : A Structural Equation Modelling Approach. / Grønholdt, Lars.

The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . red. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS, 2010.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review