The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
RedaktørerSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Antal sider7
UdgivelsesstedFrederiksberg
ForlagDepartment of Marketing. CBS
Publikationsdato2010
ISBN (Trykt)9788792569011
StatusUdgivet - 2010

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