@inbook{1a33f9b20441459db3914fbe8f8e1b50,
title = "The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization",
author = "Ian Taplin and Jens Gammelgaard and Christoph D{\"o}rrenb{\"a}cher and Mike Geppert",
year = "2013",
language = "English",
isbn = "9781781006344",
series = "New horizons in international business",
publisher = "Edward Elgar Publishing",
pages = "269--287",
editor = "Jens Gammelgaard and Christoph D{\"o}rrenb{\"a}cher",
booktitle = "The Global Brewery Industry",
address = "United Kingdom",
}