The Cycles of Corporate Branding: Case of the LEGO Company

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	California Management Review
Vol/bind	46
Udgave nummer	1
Sider (fra-til)	6-26
Antal sider	21
ISSN	0008-1256
DOI	https://doi.org/10.2307/41166229
Status	Udgivet - okt. 2003

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@article{8f7d9f30c02111db9769000ea68e967b,

title = "The Cycles of Corporate Branding: Case of the LEGO Company",

author = "Majken Schultz and Hatch, {Mary Jo}",

year = "2003",

month = oct,

doi = "10.2307/41166229",

language = "English",

volume = "46",

pages = "6--26",

journal = "California Management Review",

issn = "0008-1256",

publisher = "University of California Press * Journals Division",

number = "1",

}