@inbook{f38e44a1ff3a456f80431107d18e9ff0,
title = "The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language",
author = "Colette Lelchuk and Marianne Gordon and Torsten Ringberg and David Luna",
year = "2019",
doi = "10.4337/9781788117739",
language = "English",
isbn = "9781788117722",
series = "Research Handbooks in Business and Management",
publisher = "Edward Elgar Publishing",
pages = "270–283",
editor = "Americus Reed and Mark Forehand",
booktitle = "Handbook of Research on Identity Theory in Marketing",
address = "United Kingdom",
}