The COVID-19 Crisis as an Opportunity for Escaping the Unsustainable Global Tourism Path

Dimitri Ioannides*, Szilvia Gyimothy

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

216 Downloads (Pure)


The COVID-19 pandemic has halted mobility globally on an unprecedented scale, causing the neoliberal market mechanisms of global tourism to be severely disrupted. In turn, this situation is leading to the decline of certain mainstream business formats and, simultaneously, the emergence of others. Based on a review of recent crisis recovery processes, the tourism sector is likely to rebound from this sudden market shock, primarily because of various forms of government interventions. Nevertheless, although policymakers seek to strengthen the resilience of post-pandemic tourism, their subsidies and other initiatives serve to maintain a fundamentally flawed market logic. The crisis has, therefore, brought us to a fork in the road – giving us the perfect opportunity to select a new direction and move forward by adopting a more sustainable path. Specifically, COVID-19 offers public, private, and academic actors a unique opportunity to design and consolidate the transition towards a greener and more balanced tourism. Tourism scholars, for example, can take a leading role in this by redesigning their curriculum to prepare future industry leaders for a more responsible travel and tourism experience.
TidsskriftTourism Geographies
Udgave nummer3
Sider (fra-til)624-632
Antal sider9
StatusUdgivet - 2020

Bibliografisk note

Also published in: "Global Tourism and COVID-19: Implications for Theory and Practice" (2022) Edited By Alan A. Lew, Joseph M. Cheer, Patrick Brouder, Mary Mostafanezhad, Chapter 15, pp. 170-178.


  • COVID-19
  • Pandemics
  • Mobility
  • Resilience
  • Sustainable tourism
  • Immobility