The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams

Esben Karmark, Suzanne C. Beckmann

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2010
StatusUdgivet - 2010
BegivenhedThe 6th Thought Leaders International Conference on Brand Management 2010 - Lugano, Schweiz
Varighed: 18 apr. 201020 apr. 2010
Konferencens nummer: 6

Konference

KonferenceThe 6th Thought Leaders International Conference on Brand Management 2010
Nummer6
LandSchweiz
ByLugano
Periode18/04/201020/04/2010

Citer dette

Karmark, E., & Beckmann, S. C. (2010). The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.
Karmark, Esben ; Beckmann, Suzanne C. / The Challenges of Retail (re)Branding : Georg Jensen's Family Silver and Diamond Dreams. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.
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Karmark, E & Beckmann, SC 2010, 'The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams' Paper fremlagt ved The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz, 18/04/2010 - 20/04/2010, .

The Challenges of Retail (re)Branding : Georg Jensen's Family Silver and Diamond Dreams. / Karmark, Esben; Beckmann, Suzanne C.

2010. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - The Challenges of Retail (re)Branding

T2 - Georg Jensen's Family Silver and Diamond Dreams

AU - Karmark, Esben

AU - Beckmann, Suzanne C.

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Karmark E, Beckmann SC. The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams. 2010. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.