The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato2003
    StatusUdgivet - 2003
    BegivenhedThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management - Boston, Mass., USA
    Varighed: 17 sep. 200319 sep. 2003

    Konference

    KonferenceThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management
    LandUSA
    ByBoston, Mass.
    Periode17/09/200319/09/2003

    Bibliografisk note

    Opstilling: 451 mor
    Løbe nr.: 041216
    Sider: 22

    Emneord

    • Markedsføring
    • Strategisk markedsføring
    • Virksomhedens sociale ansvar

    Citationsformater

    Morsing, M., Schultz, M., & Nielsen, K. U. (2003). The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. Paper præsenteret på The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA.