The Catch 22 of Integrating CSR and Strategic Marketing

Conspicuously Communicating CSR

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato2003
    StatusUdgivet - 2003
    BegivenhedThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management - Boston, Mass., USA
    Varighed: 17 sep. 200319 sep. 2003

    Konference

    KonferenceThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management
    LandUSA
    ByBoston, Mass.
    Periode17/09/200319/09/2003

    Bibliografisk note

    Opstilling: 451 mor
    Løbe nr.: 041216
    Sider: 22

    Emneord

    • Markedsføring
    • Strategisk markedsføring
    • Virksomhedens sociale ansvar

    Citer dette

    Morsing, M., Schultz, M., & Nielsen, K. U. (2003). The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. Afhandling præsenteret på The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA.
    Morsing, Mette ; Schultz, Majken ; Nielsen, Kasper Ulf. / The Catch 22 of Integrating CSR and Strategic Marketing : Conspicuously Communicating CSR. Afhandling præsenteret på The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA.
    @conference{b09414b0c02111db9769000ea68e967b,
    title = "The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR",
    keywords = "Markedsf{\o}ring, Strategisk markedsf{\o}ring, Virksomhedens sociale ansvar",
    author = "Mette Morsing and Majken Schultz and Nielsen, {Kasper Ulf}",
    note = "Opstilling: 451 mor L{\o}be nr.: 041216 Sider: 22; null ; Conference date: 17-09-2003 Through 19-09-2003",
    year = "2003",
    language = "English",

    }

    Morsing, M, Schultz, M & Nielsen, KU 2003, 'The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR' Paper fremlagt ved The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA, 17/09/2003 - 19/09/2003, .

    The Catch 22 of Integrating CSR and Strategic Marketing : Conspicuously Communicating CSR. / Morsing, Mette; Schultz, Majken; Nielsen, Kasper Ulf.

    2003. Afhandling præsenteret på The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA.

    Publikation: KonferencebidragPaperForskning

    TY - CONF

    T1 - The Catch 22 of Integrating CSR and Strategic Marketing

    T2 - Conspicuously Communicating CSR

    AU - Morsing, Mette

    AU - Schultz, Majken

    AU - Nielsen, Kasper Ulf

    N1 - Opstilling: 451 mor Løbe nr.: 041216 Sider: 22

    PY - 2003

    Y1 - 2003

    KW - Markedsføring

    KW - Strategisk markedsføring

    KW - Virksomhedens sociale ansvar

    M3 - Paper

    ER -

    Morsing M, Schultz M, Nielsen KU. The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. 2003. Afhandling præsenteret på The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA.