The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing; Majken Schultz; Kasper Ulf Nielsen

The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Status	Udgivet - 2003
Begivenhed	The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management - Boston, Mass., USA Varighed: 17 sep. 2003 → 19 sep. 2003

Konference

Konference	The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management
Land/Område	USA
By	Boston, Mass.
Periode	17/09/2003 → 19/09/2003

Bibliografisk note

Opstilling: 451 mor
Løbe nr.: 041216
Sider: 22

Emneord

Markedsføring
Strategisk markedsføring
Virksomhedens sociale ansvar

Handle.net

Persistent link

Citationsformater

@conference{b09414b0c02111db9769000ea68e967b,

title = "The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR",

keywords = "Markedsf{\o}ring, Strategisk markedsf{\o}ring, Virksomhedens sociale ansvar",

author = "Mette Morsing and Majken Schultz and Nielsen, {Kasper Ulf}",

note = "Opstilling: 451 mor L{\o}be nr.: 041216 Sider: 22; The international conference on {"}Integrating Social Initiatives and Marketing Strategy{"}, Boston University's School of Management ; Conference date: 17-09-2003 Through 19-09-2003",

year = "2003",

language = "English",

}

The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. / Morsing, Mette ; Schultz, Majken; Nielsen, Kasper Ulf.
2003. Paper præsenteret på The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., USA.

Publikation: Konferencebidrag › Paper › Forskning

TY - CONF

T1 - The Catch 22 of Integrating CSR and Strategic Marketing

T2 - The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management

AU - Morsing, Mette

AU - Schultz, Majken

AU - Nielsen, Kasper Ulf

N1 - Opstilling: 451 mor Løbe nr.: 041216 Sider: 22

PY - 2003

Y1 - 2003

KW - Markedsføring

KW - Strategisk markedsføring

KW - Virksomhedens sociale ansvar

M3 - Paper

Y2 - 17 September 2003 through 19 September 2003

ER -