The 'Casino Model' of Internationalization: An Alternative Uppsala Paradigm

Lars Håkanson, Philip Kappen

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    Abstrakt

    Forty years after the publication of the original Uppsala Model, we revisit the empirical observations that inspired its conceptual development. The empirical evidence, we suggest, invites the formulation of an alternative and complementary model of the internationalization process of the firm, one that we have named the 'Casino Model' of internationalization. The Casino Model uncovers a number of new research issues pertaining to internationalization and to the nature of strategic decision-making under conditions of environmental uncertainty and partial ignorance.
    OriginalsprogEngelsk
    TidsskriftJournal of International Business Studies
    Vol/bind48
    Udgave nummer9
    Sider (fra-til)1103-1113
    Antal sider11
    ISSN0047-2506
    DOI
    StatusUdgivet - dec. 2017

    Emneord

    • Internationalization theories and foreign market entry theories
    • Managing uncertainty
    • Uppsala Model

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