The 'Casino Model' of Internationalization: An Alternative Uppsala Paradigm

Lars Håkanson; Philip Kappen

doi:10.1057/s41267-017-0113-9

The 'Casino Model' of Internationalization: An Alternative Uppsala Paradigm

Lars Håkanson, Philip Kappen

Uppsala Universitet

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Abstract

Forty years after the publication of the original Uppsala Model, we revisit the empirical observations that inspired its conceptual development. The empirical evidence, we suggest, invites the formulation of an alternative and complementary model of the internationalization process of the firm, one that we have named the 'Casino Model' of internationalization. The Casino Model uncovers a number of new research issues pertaining to internationalization and to the nature of strategic decision-making under conditions of environmental uncertainty and partial ignorance.

Originalsprog	Engelsk
Tidsskrift	Journal of International Business Studies
Vol/bind	48
Udgave nummer	9
Sider (fra-til)	1103-1113
Antal sider	11
ISSN	0047-2506
DOI	https://doi.org/10.1057/s41267-017-0113-9
Status	Udgivet - dec. 2017

Emneord

Internationalization theories and foreign market entry theories
Managing uncertainty
Uppsala Model

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