The Behavioural and Emotional Effects of Unconscious Brand Exposure on Fashion Preference

Dalia Bagdziunaite, Thomas Z. Ramsøy

Publikation: KonferencebidragPosterForskningpeer review

Abstrakt

Can subliminal brands affect preference? Here we show that subliminally presented
fashion brands affect rating of fashion items. Individual brand preference demonstrates the positive bias for the direction and strength of fashion preference. Pupillometry data show the implicit emotional reactions, thus hinting at a mechanism underlying the behavioural effect.
OriginalsprogEngelsk
Publikationsdato2014
Antal sider1
StatusUdgivet - 2014
BegivenhedThe 26th Annual Convention of Association for Psychological Science - San Francisco, USA
Varighed: 22 maj 201425 maj 2014
Konferencens nummer: 26
http://www.psychologicalscience.org/index.php/convention/2014-convention-news

Konference

KonferenceThe 26th Annual Convention of Association for Psychological Science
Nummer26
Land/OmrådeUSA
BySan Francisco
Periode22/05/201425/05/2014
Internetadresse

Citationsformater