The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2009
Antal sider19
StatusUdgivet - 2009
Udgivet eksterntJa
BegivenhedThe 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital - Dresden, Tyskland
Varighed: 8 okt. 20089 okt. 2008
Konferencens nummer: 5

Konference

KonferenceThe 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital
Nummer5
Land/OmrådeTyskland
ByDresden
Periode08/10/200809/10/2008

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