The Academic Publishing Industry: El Dorado for Elsevier & Co?

Phillip Christopher Nell, Tim Ole Wenzel, Florian Schmidt

    Publikation: AndetAndet bidragUndervisning

    Abstrakt

    The case starts with introducing the outstanding profitability of academic journal publishers such as Elsevier and then dives into describing the research process from an idea to conducting research and to publishing the results in academic journals. Subsequently, demand and supply for scientific journals and papers are discussed including drivers and involved parties. Furthermore, the case describes competition between suppliers, customers, and publishers. In sum, the case study features a rich description of the industry’s many unusual attributes which allows for discussing the benefits and limitations of industrial organisation frameworks for strategic management.
    OriginalsprogEngelsk
    Publikationsdato2014
    Udgivelses stedCranfield
    UdgiverCase Centre
    Antal sider14
    StatusUdgivet - 2014

    Bibliografisk note

    Case - Reference no 314-153-1

    Citationsformater

    Nell, P. C., Wenzel, T. O., & Schmidt, F. (2014). The Academic Publishing Industry: El Dorado for Elsevier & Co? Cranfield: Case Centre.