Testing the significance of STAS scores for brands

Publikation: Working paper › Forskning

Opstilling: 659.1 han
Løbe nr.: 997392

Emneord

@techreport{1a06fc70c02511db9769000ea68e967b,

title = "Testing the significance of STAS scores for brands",

keywords = "REKLAMEEFFEKT, M{\AE}RKEVARER, STAS",

author = "Flemming Hansen and Olsen, \{J{\o}rgen Kai\} and Nilsson, \{Ole Stenvinkel\}",

note = "Opstilling: 659.1 han L{\o}be nr.: 997392",

year = "1999",

language = "English",

type = "WorkingPaper",

}