Tensions between Individual Use and Network Adoption of Social Media Platforms

Nikhil Srinivasan, Jan Damsgaard

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstract

    Social media have diffused into the everyday lives of many but still pose challenges to individuals regarding use of these platforms. This paper explores the multiple manners in which social media platforms gets employed by individuals based on an examination of 4 vignettes generated by interviewing individuals within a university context. An analysis of the vignettes and individual use behaviors highlights the tension between network-based adoption of social media platforms and the constraints that the network places on individual use of the platform.
    OriginalsprogEngelsk
    TitelGrand Successes and Failures in IT. Public and Private Sectors : IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013, Bangalore, India, June 27-29, 2013. Proceedings
    RedaktørerYogesh K. Dwivedi, Helle Zinner Henriksen, David Wastell, Rahul De’
    UdgivelsesstedHeidelberg
    ForlagSpringer Science+Business Media
    Publikationsdato2013
    Sider261-278
    ISBN (Trykt)9783642388613
    ISBN (Elektronisk)9783642388620
    DOI
    StatusUdgivet - 2013
    BegivenhedIFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013 - Indian Institute of Management, Bangalore, Indien
    Varighed: 27 jun. 201329 jun. 2013
    http://ifip86.iimb.ernet.in/

    Konference

    KonferenceIFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013
    LokationIndian Institute of Management
    Land/OmrådeIndien
    ByBangalore
    Periode27/06/201329/06/2013
    Internetadresse
    NavnIFIP AICT - Advances in Information and Communication technology
    Vol/bind402
    ISSN1868-4238

    Emneord

    • Social media
    • Adoption
    • Use
    • Social network
    • Tensions

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