Teens as Transmitters of the New Media

Anne Martensen; Lars Grønholdt

Teens as Transmitters of the New Media

Anne Martensen
, Lars Grønholdt

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008
Antal sider	17
Forlag	European Advertising Academy (EAA) and University of Antwerpen
Publikationsdato	2008
Status	Udgivet - 2008
Begivenhed	ICORIA 2008: 7th International Conference on Research in Advertising - Antwerp, Belgien Varighed: 27 jun. 2008 → 28 jun. 2008 Konferencens nummer: 7

Konference

Konference	ICORIA 2008: 7th International Conference on Research in Advertising
Nummer	7
Land/Område	Belgien
By	Antwerp
Periode	27/06/2008 → 28/06/2008

Bibliografisk note

Løbenr. 085001

Emneord

new media
IKT
informationssamfundet
markedssegmentering
unge
markedsføring

Handle.net

Persistent link

Citationsformater

@inproceedings{d6e167d062d711dd9889000ea68e967b,

title = "Teens as Transmitters of the New Media",

keywords = "new media, IKT, informationssamfundet, markedssegmentering, unge, markedsf{\o}ring",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "L{\o}benr. 085001; ICORIA 2008: 7th International Conference on Research in Advertising ; Conference date: 27-06-2008 Through 28-06-2008",

year = "2008",

language = "English",

booktitle = "Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008",

publisher = "European Advertising Academy (EAA) and University of Antwerpen",

}

Teens as Transmitters of the New Media. / Martensen, Anne; Grønholdt, Lars.
Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008. European Advertising Academy (EAA) and University of Antwerpen, 2008.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Teens as Transmitters of the New Media

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 7

PY - 2008

Y1 - 2008

KW - new media

KW - IKT

KW - informationssamfundet

KW - markedssegmentering

KW - unge

KW - markedsføring

M3 - Article in proceedings

BT - Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008

PB - European Advertising Academy (EAA) and University of Antwerpen

T2 - ICORIA 2008: 7th International Conference on Research in Advertising

Y2 - 27 June 2008 through 28 June 2008

ER -