Technology Transfer as a form of Co-Creation for Future Market Creation: Issues, Frames and Concepts

Sudhanshu Rai, Jean Paul van Belle, Mogens Kühn Pedersen

    Publikation: Working paperForskning

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    Resumé

    In developing countries the creation of opportunities for improving the livelihood of citizens remains a major preoccupation of governments, non-government organisations, international funding agencies and technologists. In the past developmental strategists and policy makers have conceptualised development as an instance of capacity building (Thursby et al. 2009) where technology transfer in particular has been considered primarily as a diffusion process (José et al. 2009). Technology in this case, is introduced because it is seen to be a benevolent lever for human development (Musa et al. 2005). In this paper we will develop an alternative argument to the benevolence thesis predicating its success or failure in a local context on the nature of the cocreation process and the facilitation of a parallel market where the outcomes of the co-creation process can be exchanged. The paper aims to conceptualise co-creation as an alternative to technology transfer and demonstrate how co-creation of ICT innovation can enable the emergence of future markets. We argue how our conception of the co-creation of future markets using ICT can be a novel way to think of technology transfer for sustained social economic development. The first part of the paper will be a framing exercise i.e. it will describe the boundaries within which co-creation operates, what we understand by co-creation and how it may help bring about a future market around a locus. This locus is enabled by generative ideas, provides the catalysts for new and novel solutions; has the ability to construct artefacts and the power to sustain the dissemination of the virtues’ of the created artefact(s). We then explain how generative ideas combine with construction motives supported by an instructive environment that will facilitate and sustain the co-creation process. Finally we will explain how technology can be identified, modified for uptake and diffusion for creating future markets.
    OriginalsprogEngelsk
    Udgivelses stedFrederiksberg
    UdgiverDepartment of Informatics INF, Copenhagen Business School
    Antal sider17
    StatusUdgivet - 2010
    NavnWorking Paper / Institut for Informatik. Handelshøjskolen i København
    Nummer05-2010
    ISSN1399-1779

    Emneord

    • Co-creation
    • Innovation
    • Market creation
    • Future markets

    Citer dette

    Rai, S., Belle, J. P. V., & Kühn Pedersen, M. (2010). Technology Transfer as a form of Co-Creation for Future Market Creation: Issues, Frames and Concepts. Frederiksberg: Department of Informatics INF, Copenhagen Business School. Working Paper / Institut for Informatik. Handelshøjskolen i København, Nr. 05-2010
    Rai, Sudhanshu ; Belle, Jean Paul van ; Kühn Pedersen, Mogens. / Technology Transfer as a form of Co-Creation for Future Market Creation : Issues, Frames and Concepts. Frederiksberg : Department of Informatics INF, Copenhagen Business School, 2010. (Working Paper / Institut for Informatik. Handelshøjskolen i København; Nr. 05-2010).
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    Rai, S, Belle, JPV & Kühn Pedersen, M 2010 'Technology Transfer as a form of Co-Creation for Future Market Creation: Issues, Frames and Concepts' Department of Informatics INF, Copenhagen Business School, Frederiksberg.

    Technology Transfer as a form of Co-Creation for Future Market Creation : Issues, Frames and Concepts. / Rai, Sudhanshu; Belle, Jean Paul van; Kühn Pedersen, Mogens.

    Frederiksberg : Department of Informatics INF, Copenhagen Business School, 2010.

    Publikation: Working paperForskning

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    T1 - Technology Transfer as a form of Co-Creation for Future Market Creation

    T2 - Issues, Frames and Concepts

    AU - Rai, Sudhanshu

    AU - Belle, Jean Paul van

    AU - Kühn Pedersen, Mogens

    PY - 2010

    Y1 - 2010

    N2 - In developing countries the creation of opportunities for improving the livelihood of citizens remains a major preoccupation of governments, non-government organisations, international funding agencies and technologists. In the past developmental strategists and policy makers have conceptualised development as an instance of capacity building (Thursby et al. 2009) where technology transfer in particular has been considered primarily as a diffusion process (José et al. 2009). Technology in this case, is introduced because it is seen to be a benevolent lever for human development (Musa et al. 2005). In this paper we will develop an alternative argument to the benevolence thesis predicating its success or failure in a local context on the nature of the cocreation process and the facilitation of a parallel market where the outcomes of the co-creation process can be exchanged. The paper aims to conceptualise co-creation as an alternative to technology transfer and demonstrate how co-creation of ICT innovation can enable the emergence of future markets. We argue how our conception of the co-creation of future markets using ICT can be a novel way to think of technology transfer for sustained social economic development. The first part of the paper will be a framing exercise i.e. it will describe the boundaries within which co-creation operates, what we understand by co-creation and how it may help bring about a future market around a locus. This locus is enabled by generative ideas, provides the catalysts for new and novel solutions; has the ability to construct artefacts and the power to sustain the dissemination of the virtues’ of the created artefact(s). We then explain how generative ideas combine with construction motives supported by an instructive environment that will facilitate and sustain the co-creation process. Finally we will explain how technology can be identified, modified for uptake and diffusion for creating future markets.

    AB - In developing countries the creation of opportunities for improving the livelihood of citizens remains a major preoccupation of governments, non-government organisations, international funding agencies and technologists. In the past developmental strategists and policy makers have conceptualised development as an instance of capacity building (Thursby et al. 2009) where technology transfer in particular has been considered primarily as a diffusion process (José et al. 2009). Technology in this case, is introduced because it is seen to be a benevolent lever for human development (Musa et al. 2005). In this paper we will develop an alternative argument to the benevolence thesis predicating its success or failure in a local context on the nature of the cocreation process and the facilitation of a parallel market where the outcomes of the co-creation process can be exchanged. The paper aims to conceptualise co-creation as an alternative to technology transfer and demonstrate how co-creation of ICT innovation can enable the emergence of future markets. We argue how our conception of the co-creation of future markets using ICT can be a novel way to think of technology transfer for sustained social economic development. The first part of the paper will be a framing exercise i.e. it will describe the boundaries within which co-creation operates, what we understand by co-creation and how it may help bring about a future market around a locus. This locus is enabled by generative ideas, provides the catalysts for new and novel solutions; has the ability to construct artefacts and the power to sustain the dissemination of the virtues’ of the created artefact(s). We then explain how generative ideas combine with construction motives supported by an instructive environment that will facilitate and sustain the co-creation process. Finally we will explain how technology can be identified, modified for uptake and diffusion for creating future markets.

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    KW - Innovation

    KW - Market creation

    KW - Future markets

    KW - Co-creation

    KW - Innovation

    KW - Market creation

    KW - Future markets

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    T3 - Working Paper / Institut for Informatik. Handelshøjskolen i København

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    PB - Department of Informatics INF, Copenhagen Business School

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    ER -

    Rai S, Belle JPV, Kühn Pedersen M. Technology Transfer as a form of Co-Creation for Future Market Creation: Issues, Frames and Concepts. Frederiksberg: Department of Informatics INF, Copenhagen Business School. 2010.