Technology Sourcing and a 'Creative Transition' in Subsidiaries: The Case of MNE Operations in China

Marina Papanastassiou, Robert Pearce, Si Zhang

    Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

    Abstract

    The paper focuses on a ‘creative transition' (CT) as a crucial tipping point in the strategic evolution of MNE subsidiaries. Before a CT a subsidiary's operations will be based around application (in a market-seeking or efficiency-seeking strategy) of the successful established technologies and products of the MNE group. After the CT (as, for example, a Product Mandate) the subsidiary will be deriving new sources of technology, notably from its host country, and developing new products from these. Thus, we argue, the sources of technology
    accessed and/or generated by a subsidiary are crucial in defining its competitive status. Evidence cited from a study of MNE subsidiaries in China demonstrates the value of the concept of CT. Though pre-CT operations of
    an ES, export-oriented, nature have played a role in China it is shown that, to an increasing degree, it is now post-CT innovation that provides the dominant imperative. But, contrary to traditional Product Mandates, a major strand of this innovation targets an embedded position in China's growth for MNEs.
    OriginalsprogEngelsk
    TitelProceedings of the 54rd Annual Meeting of the Academy of International Business
    RedaktørerSusan Feinberg, Tunga Kiyak
    UdgivelsesstedEast Lansing, MI
    ForlagAcademy of International Business
    Publikationsdato2012
    Sider92
    StatusUdgivet - 2012
    BegivenhedAIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy - George Washington University and University of Maryland, Washington, USA
    Varighed: 30 jun. 20123 jul. 2012
    Konferencens nummer: 54
    http://aib.msu.edu/events/2012/

    Konference

    KonferenceAIB 2012 Annual Meeting
    Nummer54
    LokationGeorge Washington University and University of Maryland
    Land/OmrådeUSA
    ByWashington
    Periode30/06/201203/07/2012
    Internetadresse
    NavnAcademy of International Business. Annual Meeting. Proceedings
    Vol/bind54
    ISSN2078-4430

    Citationsformater