TY - JOUR
T1 - Teaching
T2 - How to Ensure Quality Teaching, and How to Recognize Teaching Qualifications
AU - Lindgreen, Adam
AU - Di Benedetto, C. Anthony
AU - Brodie, Roderick J.
AU - Zenker, Sebastian
N1 - Published online: 25. November 2021.
PY - 2022/1
Y1 - 2022/1
N2 - Measuring teaching quality is challenging to say the least. Each instructor brings his/her training, experience, style, and capabilities to the classroom, making it notoriously difficult to establish a fair teaching quality metric. Commonly used metrics such as student evaluations are one-dimensional and cannot possibly capture all teaching quality elements. A better technique would identify each instructor's strengths on teaching-related activities, as well as places for improvement. While a perfect system may never be found, we present some guidance to broaden our understanding of teaching quality based on an application of service dominant logic and the joint co-creation of value between student and instructor. We also present one attempt to implement a framework, the Danish National Framework for Recognition of Teaching Qualifications, which provides a set of criteria that constitute quality teaching and can be used for assessing teaching qualifications.
AB - Measuring teaching quality is challenging to say the least. Each instructor brings his/her training, experience, style, and capabilities to the classroom, making it notoriously difficult to establish a fair teaching quality metric. Commonly used metrics such as student evaluations are one-dimensional and cannot possibly capture all teaching quality elements. A better technique would identify each instructor's strengths on teaching-related activities, as well as places for improvement. While a perfect system may never be found, we present some guidance to broaden our understanding of teaching quality based on an application of service dominant logic and the joint co-creation of value between student and instructor. We also present one attempt to implement a framework, the Danish National Framework for Recognition of Teaching Qualifications, which provides a set of criteria that constitute quality teaching and can be used for assessing teaching qualifications.
KW - Teaching quality
KW - Student evaluations
KW - Service dominant logic
KW - Co-creation of value
KW - Teaching qualifications
KW - Danish National Framework for recognition of teaching qualifications
KW - Teaching quality
KW - Student evaluations
KW - Service dominant logic
KW - Co-creation of value
KW - Teaching qualifications
KW - Danish National Framework for recognition of teaching qualifications
U2 - 10.1016/j.indmarman.2021.11.008
DO - 10.1016/j.indmarman.2021.11.008
M3 - Editorial
SN - 0019-8501
VL - 100
SP - A1-A5
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -