Talk and Action: Probing the Ideal of Consistency Between CSR Talk and CSR Practices

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    Abstract

    The aim of this paper is to analyze the relationship between organizational talk and action, focusing in particular on the temporal dimension of this relationship, that is, the potential of organizational talk to become action over time. Emphasizing the performative and pragmatic dimensions of organizational talk and their associated activities, the paper discusses the different ways time shape the relationship between talk and action. Acknowledging that talk gives rise to different expectations over time, we put forward ideal types of organizational strategies for possible talk-action relationships. While we illustrate our theoretical points with examples from both corporate and political contexts, we draw especially on the field of corporate social responsibility (as an extreme case) where expectations of consistency between talk and actions are most explicitly pronounced.
    OriginalsprogEngelsk
    Publikationsdatonov. 2014
    Antal sider37
    StatusUdgivet - nov. 2014
    BegivenhedECREA 2014: Communication for Empowerment - Lissabon, Portugal
    Varighed: 12 nov. 201415 nov. 2014
    http://ecrea2014.ulusofona.pt/

    Konference

    KonferenceECREA 2014
    Land/OmrådePortugal
    ByLissabon
    Periode12/11/201415/11/2014
    Internetadresse

    Emneord

    • Talk-action Relations
    • CSR
    • Communication
    • Performativity

    Citationsformater