Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz

Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

OriginalsprogEngelsk
Udgivelses stedSan Francisco
ForlagJossey-Bass
Antal sider266
ISBN (Trykt)9780787998301
StatusUdgivet - 2008

Bibliografisk note

Published in Danish (2009), Korean (2010), Spanish (2010) and Turkish (2011)

Emneord

  • Branding
  • virksomhedskultur
  • virksomhedens image

Citationsformater