Sustainability in Last-mile Delivery: A Mixed Method Approach Investigating the Value (Co-) Creating Relationships between Stakeholders

Sebastian Knöchel, Britta Gammelgaard

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

Abstrakt

The purpose of this investigation is to develop a theoretical approach for a better understanding of the different rationalities of stakeholders in urban freight, in particular in last-mile delivery. By the application of the marketing concept value (co-) creation (Vargo & Lusch, 2004), this paper tries to develop a framework for understanding the value creating relationships between the concerned stakeholders and to identify the created values in the interface between the different stakeholders. Our supposition is that clarification of values created by individual stakeholders as well as the system as a whole will increase the emphasis on sustainable last-mile delivery solutions.
OriginalsprogEngelsk
Titel15th World Conference on Transport Research 2019
Antal sider14
Publikationsdato2019
StatusUdgivet - 2019
Begivenhed15th World Conference on Transport Research. WCTR 2019 - Indian Institute of Technology Bombay, Mumbai, Indien
Varighed: 26 maj 201931 maj 2019
Konferencens nummer: 15
http://www.wctrs-conference.com/

Konference

Konference15th World Conference on Transport Research. WCTR 2019
Nummer15
LokationIndian Institute of Technology Bombay
LandIndien
ByMumbai
Periode26/05/201931/05/2019
Internetadresse

Emneord

  • Last-mile delivery
  • Value (co-) creation
  • E-commerce
  • Sustainability

Citationsformater