Strategy and New Media: A Research Agenda

Ursula Plesner, Ib Tunby Gulbrandsen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Despite current attention to the materiality of organizations and the performative role of tools, devices, artefacts and objects in processes of strategy-making, the impact of new media has not been thoroughly conceptualized in the strategy literature. We argue that new media challenge core assumptions in strategy about control, boundaries and choice. To understand their constitutive effects and the implications for strategy-making, it is necessary to develop a research agenda oriented towards understanding technological affordances – but not only in local practices. Due to vital characteristics of new media, this research agenda should be informed by a socio-material sensibility, network thinking and a longitudinal perspective.
OriginalsprogEngelsk
TidsskriftStrategic Organization
Vol/bind13
Udgave nummer2
Sider (fra-til)153-162
Antal sider10
ISSN1476-1270
DOI
StatusUdgivet - 2015

Emneord

  • Affordances
  • Boundaries
  • Control
  • Decisions
  • New Media
  • Socio-materiality
  • Strategy as practice
  • Technology

Citer dette

Plesner, Ursula ; Gulbrandsen, Ib Tunby. / Strategy and New Media : A Research Agenda. I: Strategic Organization. 2015 ; Bind 13, Nr. 2. s. 153-162.
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Strategy and New Media : A Research Agenda. / Plesner, Ursula; Gulbrandsen, Ib Tunby.

I: Strategic Organization, Bind 13, Nr. 2, 2015, s. 153-162.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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