Strategy and New Media: A Research Agenda

Despite current attention to the materiality of organizations and the performative role of tools, devices, artefacts and objects in processes of strategy-making, the impact of new media has not been thoroughly conceptualized in the strategy literature. We argue that new media challenge core assumptions in strategy about control, boundaries and choice. To understand their constitutive effects and the implications for strategy-making, it is necessary to develop a research agenda oriented towards understanding technological affordances – but not only in local practices. Due to vital characteristics of new media, this research agenda should be informed by a socio-material sensibility, network thinking and a longitudinal perspective.