Strategic market creation: A new perspective on marketing and innovation management

Karin Tollin (Redaktør), Antonella Carù (Redaktør)

Publikation: Bog/antologi/afhandling/rapport › Antologi › Forskning › peer review

Originalsprog	Engelsk

løbenummer: 083853

Emneord

@book{47466100950611dd9e9b000ea68e967b,

title = "Strategic market creation: A new perspective on marketing and innovation management",

keywords = "markedsf{\o}ring, markedsf{\o}ringsledelse, projektledelse, innovationsledelse, antologier",

editor = "Karin Tollin and Antonella Car{\`u}",

note = "l{\o}benummer: 083853",

year = "2008",

language = "English",

isbn = "9780470725092",

publisher = "Wiley",

}

TY - BOOK

T1 - Strategic market creation

T2 - A new perspective on marketing and innovation management

A2 - Tollin, Karin

A2 - Carù, Antonella

N1 - løbenummer: 083853

PY - 2008

Y1 - 2008

KW - markedsføring

KW - markedsføringsledelse

KW - projektledelse

KW - innovationsledelse

KW - antologier

M3 - Anthology

SN - 9780470725092

BT - Strategic market creation

PB - Wiley

CY - Hoboken, NJ

ER -