Strategic Forecasting: Theory, Practice and Strategy

    Publikation: Working paperForskning

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    Current changes in business conditions may increase interest in environmental scanning and external analysis within the area of corporate strategy. Thus, strategic forecasting is gaining prominence. Strategic forecasting can be defined as the area of business economics that deals with the study and the practical application of methods, theories, models and techniques for long-term analysis of the non-proximate environment of the firm with the purpose of conducting strategic innovation. This paper distinguishes strategic forecasting from other analytical approaches and develops its theoretical basis. Finally, challenges in future theoretical development and implications for business economic theory and practices are elaborated.
    UdgiverCenter of Market Economics, Copenhagen Busienss School
    Antal sider33
    ISBN (Trykt)9788799221233
    StatusUdgivet - 2008
    NavnWorking Paper / Center of Market Economics. CEM. Copenhagen Business School