@inbook{e34bd4f0f8ad11db9160000ea68e967b,
title = "Strategic CSR Communication: Telling Others How Good You Are",
keywords = "Virksomhedens sociale ansvar, Ledelseskommunikation, CSR communication, Strategy, Stakeholder information, Stakeholder interaction",
author = "Mette Morsing",
year = "2006",
doi = "10.1007/3-540-33247-2_29",
language = "English",
isbn = "9783540332466 ",
pages = "238--246",
editor = "Jan Jonker and Witte, {Marco de}",
booktitle = "Management Models for Corporate Social Responsibility",
publisher = "Springer Science+Business Media",
address = "Germany",
}