Strategic Branding in Hospitality: The Case of Sol Melia

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Tourism Branding : Communities in Action
Udgivelsessted	Bingley
Forlag	Emerald Group Publishing
Publikationsdato	2009
Sider	219-232
ISBN (Trykt)	9781849507202
DOI	https://doi.org/10.1108/S2042-1443(2009)0000001018
Status	Udgivet - 2009

Navn	Bridging Tourism Theory and Practice
Vol/bind	1
ISSN	2042-1443

Adgang til dokumentet

@inbook{6c9e1c50e63511de95d6000ea68e967b,

title = "Strategic Branding in Hospitality: The Case of Sol Melia",

author = "\{del Olmo\}, Luis and Munar, \{Ana Maria\}",

year = "2009",

doi = "10.1108/S2042-1443(2009)0000001018",

language = "English",

isbn = "9781849507202 ",

series = "Bridging Tourism Theory and Practice",

publisher = "Emerald Group Publishing",

pages = "219--232",

booktitle = "Tourism Branding",

address = "United Kingdom",

}

TY - CHAP

T1 - Strategic Branding in Hospitality

T2 - The Case of Sol Melia

AU - del Olmo, Luis

AU - Munar, Ana Maria

PY - 2009

Y1 - 2009

U2 - 10.1108/S2042-1443(2009)0000001018

DO - 10.1108/S2042-1443(2009)0000001018

M3 - Book chapter

SN - 9781849507202

T3 - Bridging Tourism Theory and Practice

SP - 219

EP - 232

BT - Tourism Branding

PB - Emerald Group Publishing

CY - Bingley

ER -