Strategic Aspirations

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    Abstract

    Strategic aspirations are public announcements designed to inspire, motivate, and create expectations about the future. Vision statements or value declarations are examples of such talk, through which organizations announce their ideal selves and declare what they (intend to) do. While aspirations are often encouraged by social norms, regulations, and institutions—for example, institutionalized standards for corporate social responsibility (CSR) reporting—they live through local articulations and enactments that allow organizations to discover who they are and who they might become. Strategic aspirations, in other words, have exploratory and inspirational potential—two features that are highly essential in complex areas such as sustainability and CSR. This entry takes a communicative focus on strategic aspirations, highlighting the value of aspirational talk, understood as ideals and intentions that current organizational practices cannot yet live up to.
    OriginalsprogEngelsk
    TitelThe SAGE Encyclopedia of Corporate Reputation
    RedaktørerCraig E. Carroll
    UdgivelsesstedThousand Oaks, CA
    ForlagSAGE Publications
    Publikationsdato2016
    Sider818-821
    ISBN (Trykt)9781483376516
    ISBN (Elektronisk)9781483376493
    DOI
    StatusUdgivet - 2016

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