Strategic Aspirations

Publikation: Kapitel i bog/rapport/konferenceprocesEncyclopædiartikelForskningpeer review

Resumé

Strategic aspirations are public announcements designed to inspire, motivate, and create expectations about the future. Vision statements or value declarations are examples of such talk, through which organizations announce their ideal selves and declare what they (intend to) do. While aspirations are often encouraged by social norms, regulations, and institutions—for example, institutionalized standards for corporate social responsibility (CSR) reporting—they live through local articulations and enactments that allow organizations to discover who they are and who they might become. Strategic aspirations, in other words, have exploratory and inspirational potential—two features that are highly essential in complex areas such as sustainability and CSR. This entry takes a communicative focus on strategic aspirations, highlighting the value of aspirational talk, understood as ideals and intentions that current organizational practices cannot yet live up to.
Strategic aspirations are public announcements designed to inspire, motivate, and create expectations about the future. Vision statements or value declarations are examples of such talk, through which organizations announce their ideal selves and declare what they (intend to) do. While aspirations are often encouraged by social norms, regulations, and institutions—for example, institutionalized standards for corporate social responsibility (CSR) reporting—they live through local articulations and enactments that allow organizations to discover who they are and who they might become. Strategic aspirations, in other words, have exploratory and inspirational potential—two features that are highly essential in complex areas such as sustainability and CSR. This entry takes a communicative focus on strategic aspirations, highlighting the value of aspirational talk, understood as ideals and intentions that current organizational practices cannot yet live up to.
SprogEngelsk
TitelThe SAGE Encyclopedia of Corporate Reputation
RedaktørerCraig E. Carroll
Udgivelses stedThousand Oaks, CA
ForlagSAGE Publications
Dato2016
Sider818-821
ISBN (Trykt)9781483376516
ISBN (Elektronisk)9781483376493
DOI
StatusUdgivet - 2016

Citer dette

Christensen, L. T., Morsing, M., & Thyssen, O. (2016). Strategic Aspirations. I C. E. Carroll (red.), The SAGE Encyclopedia of Corporate Reputation (s. 818-821). Thousand Oaks, CA: SAGE Publications. DOI: 10.4135/9781483376493.n305
Christensen, Lars Thøger ; Morsing, Mette ; Thyssen, Ole. / Strategic Aspirations. The SAGE Encyclopedia of Corporate Reputation. red. / Craig E. Carroll. Thousand Oaks, CA : SAGE Publications, 2016. s. 818-821
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Christensen, LT, Morsing, M & Thyssen, O 2016, Strategic Aspirations. i CE Carroll (red.), The SAGE Encyclopedia of Corporate Reputation. SAGE Publications, Thousand Oaks, CA, s. 818-821. DOI: 10.4135/9781483376493.n305

Strategic Aspirations. / Christensen, Lars Thøger; Morsing, Mette; Thyssen, Ole.

The SAGE Encyclopedia of Corporate Reputation. red. / Craig E. Carroll. Thousand Oaks, CA : SAGE Publications, 2016. s. 818-821.

Publikation: Kapitel i bog/rapport/konferenceprocesEncyclopædiartikelForskningpeer review

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Christensen LT, Morsing M, Thyssen O. Strategic Aspirations. I Carroll CE, red., The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: SAGE Publications. 2016. s. 818-821. Tilgængelig fra, DOI: 10.4135/9781483376493.n305